What is the future of fashion and where is the fashion industry heading to? What kind of future do fashion pioneers think of and how do they try to change the way of thinking about fashion? A documentary about the future and a new way of approach to fashion.
Every year more than 100 billion new garments are produced. A third of that is never sold, worn and shredded or burned. In the global race for the fastest production at the lowest prices, the fashion and clothing industry has developed into a dazzling Fast Fashion system. That system is not only based on exploitation, but also responsible for 10% of global CO2 emissions. How can we change fashion and still enjoy it?
Backlight shows five future fashion pioneers who make their industry future-proof by experimenting with new fabrics, reuse and hi-tech design. Their ‘fashion of the future’ goes far beyond sustainability alone. They also force us to look differently at beauty and the role that clothing plays in our lives. During the Fashion Week in London, the British duo Vin + Omi presents a haute couture collection made with fabrics based on plants and plastic bottles. The Amsterdam label Hacked By is experimenting with the reuse of clothing surpluses, in collaboration with the large fashion chains that produce these surpluses. And the Flemish designer Jasna Rokegem presents the possibility of clothing, which is made every morning by a 3D printer. Or will we all in the future wear that one ultimate piece of clothing that changes with our moods, protects us against bacteria, repairs itself and never needs to be washed?
Almost weekly the fast fashion carousel spits out new collections. The production time between the catwalks in Paris, London and Milan and the clothes racks of the big chains such as H & M and Zara is shorter than ever. Fashion has become affordable and accessible to everyone, but we buy too much and the clothing industry pollutes the planet. The surpluses of returned and unsold garments are accumulating. Even African countries do not want the discarded new clothing anymore, because it disrupts internal production. Every second a truck full of new textiles is burnt somewhere. Getting out of this vicious cycle turns out to be difficult for consumers, designers and producers, and still – a difference can be made.
Original title: Future fashion
With: Vin + Omi (fashion designers), Orsola de Castro (founder Fashion Revolution), Jasna Rokegem (digital designer, inventor and founder Jasna Rok), Otto von Busch (author, teacher at Parsons School of Design, New York) and Francisco van Benthum & Alexander van Slobbe (fashion designers and founders Hacked By).
Originally broadcasted by VPRO in 2018.
© VPRO Backlight December 2018
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Director: Bregtje van der Haak Research: Nina Huisman
Producer: Olivier Schuringa
Camera: Jean Counet
Camera New York: Remco Blikkers
Editing: Rémi van der Heiden
Sound: Rik Meier, Mark Wessner, Tony Leonardo, Benny Jansen
Commissioning Editors: Marije Meerman, Doke Romeijn
Online editor: Erik van den Berg
With special thanks to Snowshill Alpacas,
Brookes University, Andaz Hotel, Meghna Gupta
English, French and Spanish subtitles: Ericsson.
French and Spanish subtitles are co-funded by European Union.