The Spirit of Survival (1999) – Yaroslavl’s struggling state-owned tyre factory turns into an unexpected success story.
Subscribe to Journeyman for daily current affairs and science reports: http://www.youtube.com/journeymanpictures
For downloads and more information visit: http://www.journeyman.tv/?lid=9136
When the rouble collapsed its tyres were suddenly a quarter of the cost of their imported competition. With a touch of enterprising marketing from the new management Yaroslavl’s tyres are being bought and sold everywhere. The workers that used to get paid in inner tubes and food parcels are now getting regular pay-packets. There is even a factory hospital where employees and their families enjoy the most hi-tech equipment for miles around. But cold market principles do apply. Yevgenia, The hospital’s radiologist has 30 years experience, yet she gets paid less than a cleaner. Like most people in Yaroslavl, she gave-up any hope of being rich along time ago. “At times we get more, but then they stop raising salaries… but we keep living and the hospital can still treat the patients, this is what matters.” In towns like Yaroslavl private citizens might just succeed where Governments have failed.
ABC Australia – Ref no. 554
Journeyman Pictures is your independent source for the world’s most powerful films, exploring the burning issues of today. We represent stories from the world’s top producers, with brand new content coming in all the time. On our channel you’ll find outstanding and controversial journalism covering any global subject you can imagine wanting to know about.