Published on 22nd July 2016 by

Olympics Inc (2012): After the London Olympics, the overwhelming dominance of major multinational corporate sponsors raised questions about the power that companies such as Coca-Cola and McDonald’s exert over the Games.

For similar stories, see:
London’s Olympics Controversy (2012)

Rio is Walling Off the Poor in Preparation for the Olympics (2010)

The Beijing Residents Who Lost Their Homes to the Olympics

Subscribe to journeyman for daily uploads:
http://www.youtube.com/journeymanpictures
For downloads and more information visit:
https://www.journeyman.tv/film/5574/olympics-inc

Like us on Facebook:
https://www.facebook.com/journeymanpictures
Follow us on Twitter:
https://twitter.com/JourneymanVOD
https://twitter.com/JourneymanNews
Follow us on Instagram:
https://instagram.com/journeymanpictures

The 2012 London Olympics has been labelled the costliest Games ever; a sporting spectacular with the tightest security operation in the UK since World War Two, driven by multi-million dollar sponsorship. “It’s not in the spirit of sport and healthy competition, it is in the spirit of making as much money as possible”, says one protester, Lindsey German. Organisers say they need the money from the big corporate sponsors to run the Games, but many feel that the heavy-handed bullying by the Olympics organisers to protect their corporate backers threatens the smaller companies that have also contributed. A staggering 75,000 small British firms who designed, built and supplied material for the Olympic site are banned from publicising their involvement. To use their Olympics contribution to promote themselves, they must pay the Olympics a fee. “They say the Olympics is about sustaining and supporting communities, but they are actually demolishing our community”.

SBS Australia – Ref. 5574

Journeyman Pictures is your independent source for the world’s most powerful films, exploring the burning issues of today. We represent stories from the world’s top producers, with brand new content coming in all the time. On our channel you’ll find outstanding and controversial journalism covering any global subject you can imagine wanting to know about.

Category Tag

Add your comment

Your email address will not be published.